Africa’s beverage industry is attracting increasing investor interest as strong growth across coffee, tea, brewing and value-added beverages positions the continent among the world’s most promising consumer markets. However, industry leaders have warned that counterfeiting, currency volatility, supply chain disruptions and weak brand development could undermine the sector’s long-term prospects if left unchecked. These concerns were raised at the launch of the Tosin Balogun organised by Drinkabl Africa, where industry executives, investors and brand experts urged businesses to strengthen innovation, deepen consumer intelligence and invest in building globally competitive African brands.

Africa’s beverage industry is attracting increasing investor interest as strong growth across coffee, tea, brewing and value-added beverages positions the continent among the…

Industry leaders say Africa's beverage sector must invest in innovation, branding and consumer insights to build resilient global brands and capitalise on rising investor interest…