Google is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consumers and online markets. This ruling could significantly alter the online advertising landscape in India. Google contends that keywords are merely internal triggers for displaying ads. The appeal will be heard soon, potentially reshaping digital advertising practices.

NEW DELHI, July 9 : Google has challenged an Indian court ruling that it infringed on a company's trademark rights by allowing rivals to use its name as an advertising keyword,…

Google is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consumers and online markets. This ruling…