MUMBAI: Banks are increasingly issuing multiple credit cards to existing customers rather than onboarding new borrowers, a shift that has resulted in just 5.2 crore unique cardholders against 10.7 crore cards in circulation as of March 2026.

India's credit card market has expanded sharply over the past decade, but is yet to touch its potential, with only !

Credit cards now hold 38% of unsecured credit, down from 56% in 2016. Small personal loans under fifty thousand rupees have gained significant market share. Card balances remain…