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How Kohl’s Is Navigating the Back-to-school Season
Kohl's is prioritizing Nike, Levi's, opening prices on private brands, and an overall simplified merchandise presentation for back-to-school.
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modernretail.co
Kohl's zeroes in on Nike for back-to-school marketing
Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.
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wwd.com
How Kohl’s Is Navigating the Back-to-school Season
Kohl's is prioritizing Nike, Levi's, opening prices on private brands, and an overall simplified merchandise presentation for back-to-school.