Kohl’s Corp., furthering turnaround efforts, has a revamped back-to-school presentation for 2026, prioritizing Nike, Levi’s, and opening prices on private brands.
There’s also improved signage, more mannequins to show trends and styles, and a new AI shopping assistant.
Kohl’s has simplified its merchandising in the stores to focus on fewer, better-selling brands being carried in greater depth, for what executives describe as “easier, simpler shopping, and clarity” in the offering.
In addition, “thousands” of items are priced under $25, in both private and national brands. For example, private brands such as Kids’ So, Sonoma Goods for Life, and Jumping Beans are selling tops and bottoms starting at $6.99. Another private brand, Tek Gear, has fleece starting at $19.99. And kitchen electrics and portable vacuums are being offered for $20 and under, while Kohl’s “Deal Bar” features organization solutions, food storage, desk accessories, and room decor for $10 and under.
So is a key Kohl’s private brand for juniors.
