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Kohl's zeroes in on Nike for back-to-school marketing

Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.

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modernretail.coStai leggendo1 mese fa

Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.

wwd.com1 mese fa

Kohl's is prioritizing Nike, Levi's, opening prices on private brands, and an overall simplified merchandise presentation for back-to-school.