Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.

Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, with Nike-themed tunnel-walk installations in stores.

Kohl's is prioritizing Nike, Levi's, opening prices on private brands, and an overall simplified merchandise presentation for back-to-school.