Chinese fans have turned Haaland into everything from a Nordic Cyborg to a romance game character as World Cup edits explode online.

Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.

Chinese fans have turned Haaland into everything from a Nordic Cyborg to a romance game character as World Cup edits explode online.

The Manchester City star is a social media sensation in China, where he is gaining millions of followers and starring in viral ad campaigns.

Erling Haaland's World Cup form is driving speculative activity in $HAALAND meme tokens and Sorare NFTs ahead of Norway's quarter-final clash with England.