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In Depth: Chinese Brands Tear Up Playbook for World Cup Sponsorship
As the costs of working with FIFA rise, Chinese companies are turning to technology partnerships, team deals, licensing agreements and broadcast advertising to stay visible
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caixinglobal.com
In Depth: Chinese Brands Tear Up Playbook for World Cup Sponsorship
As the costs of working with FIFA rise, Chinese companies are turning to technology partnerships, team deals, licensing agreements and broadcast advertising to stay visible
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global.chinadaily.com.cn
World Cup seen driving dynamic consumer ties
The 2026 FIFA World Cup is emerging as more than a global sporting event in China, with consumer sentiment, social engagement and brand investment pointing to its evolution into a…
