The Johnson Products Company was founded in 1954, catering to African Americans’ evolving tastes in hairstyles and fashion, in an era when U.S. companies paid little attention to Black consumers.

George E. Johnson Sr., the pioneering American businessman and entrepreneur who built a Black hair care empire, died at his home in Chicago on Monday.

The Johnson Products Company was founded in 1954, catering to African Americans’ evolving tastes in hairstyles and fashion, in an era when U.S. companies paid little attention to…

George E. Johnson Sr. was a pioneer in Black hair care whose multimillion dollar business was the first Black-owned company to be listed on the American Stock Exchange.

George E. Johnson, founder of Johnson Products and creator of iconic Black hair care brands like Ultra Sheen, Afro Sheen, transformed the industry.

Johnson ontwikkelde als een van de eersten haarproducten die specifiek op zwarte consumenten waren gericht. Ook hielp hij het iconische programma Soul Train floreren.

George E. Johnson Sr., whose multimillion dollar business was the first Black-owned company to be listed on the American Stock Exchange, has died.