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Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap.
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digiday.com
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap.
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modernretail.co
How Dollar Shave Club decides when to use AI-generated creative
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.