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Storia in 12 fonti
Sky’s ITV Deal Gives U.K. Producers Hope But U.S. TV Distribution Could See Adverse Ripple Effect
As Sky is set to acquire U.K. public service broadcaster ITV, Variety examine the winners and losers.
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forbes.com
Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.
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Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV
Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
