Space crunch pushes brands to test malls through kiosks

Finding space in India’s leading malls has become almost as challenging as attracting customers. With premium retail space in short supply, beauty, fashion and digitally native brands are increasingly turning to kiosks as a lower-risk entry point, allowing them to test demand, validate locations and build brand visibility before committing to full-fledged store

Raccontata dathehindubusinessline.com