‘There is an awesome opportunity right now to tell the story of personality and style, both on and off the court,’ a leading fashion expert says

Novak Djokovic and Naomi Osaka both attracted attention on day one of Wimbledon 2026 owing to their attire - but there appeared to be 'double standards' amongst tennis fans'…

From Naomi Osaka’s kimono-style robe worn at Wimbledon this week, to Andre Agassi’s ’80s denim shorts, tennis has long been a sport where players can express themselves.