Microsoft is investing $2.5 billion in a new unit called "Frontier Company" that puts 6,000 engineers directly at enterprise customers. The goal is to integrate AI into core processes with measurable ROI, not more experimentation. Microsoft is positioning itself as a platform-neutral alternative to OpenAI and Anthropic, which push their own models through their own deployment companies.

Amazon launches a $1B Frontline Deployment Engineers organization to embed AI agents in enterprise clients, with major implications for crypto AI-agent

Microsoft Frontier Company will embed engineering experts at customers to co-design, co-innovate, and continuously improve their AI systems, Microsoft said.