President Donald Trump launched his $TRUMP memecoin in the days leading up to his second inauguration, ushering in a pro-crypto administration – and a lucrative family business.

Donald Trump reports $635 million in royalties from the $TRUMP meme coin while retail investors have collectively lost over $700 million on the token.

Reuters investigation reveals Trump family earned over $1.4B from crypto ventures including World Liberty Financial and $TRUMP memecoin as investors lost