Just 17% of U.S. adults are highly excited despite USMNT momentum, as betting and social media—not fandom—drive engagement

While the U.S. isn't a bona fide soccer nation yet, the past three weeks have perhaps shown what it would feel like if it were.

Mauricio Pochettino has his squad – and a gripped nation at large – believing that a deep World Cup run is achievable. Next in line are Bosnia and Herzegovina, who refusal to let…