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Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in India
AI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy, and Zepto are adopting distinct strategies. Amazon personalizes recommendations, Zepto automates customer support, and Swiggy aims for a future where apps are optional, with AI agents handling transactions directly. This signals a significant shift in how consumers will shop.
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thenextweb.com
AI shopping beat search on Prime Day, rattling Amazon
On Prime Day, AI shopping referrals out-converted search, email and social for the first time, a shift that threatens Amazon's grip on discovery.
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ecommercetimes.com
How AI Agents Are Rewiring Market Power and Brand Visibility
AI agents are compressing the shopping funnel and changing product discovery, requiring brands to rethink visibility, trust signals, and marketing strategies for agentic commerce.
