Home
Storia in 1 fonti
Cracks in cola kingdom: India's duopoly faces biggest test in decades
India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Campa revival ignited a price war, while ITC's new premium, sugar-free coconut cola signals a shift towards health, premiumization, and niche offerings. This evolving landscape caters to health-conscious consumers seeking alternatives, indicating a more dynamic and diversified future for the Indian beverage sector.
Raccontata da
economictimes.indiatimes.com
Timeline cronologica
- ·
ITC enters cola business to add more fizz to beverages portfolio
India's carbonated soft drinks market is intensifying as ITC launches a premium sugar-free Coconut Cola, aiming to compete with global giants Coca-Cola and PepsiCo. This move…
- ·
Cracks in cola kingdom: India's duopoly faces biggest test in decades
India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Campa revival ignited a price war, while…