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Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement and be a part of the global cultural conversation.
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digiday.com
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
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forbes.com
How Olipop, Levi’s And Taco Bell Are Reshaping World Cup Marketing
The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with in-person brand experiences taking the center stage.
