Rio winter tourism is set to move 7.4 billion reais this year, as the city turns its old low season into a peak one built on a packed events calendar.

Foreign tourist spending in Brazil hit a record 4.8 billion dollars in early 2026, up 11 percent even as visitor numbers stayed roughly flat for the period.

A expectativa é de 2,8 milhões de turistas no período de frio na cidade

Rio winter tourism is set to move 7.4 billion reais this year, as the city turns its old low season into a peak one built on a packed events calendar.