Rio winter tourism is set to move 7.4 billion reais this year, as the city turns its old low season into a peak one built on a packed events calendar.
Key Facts
—The headline. Rio expects winter tourism to move R$7.4bn ($1.43bn) between July and September 2026.
—The visitors. The city forecasts 2.8 million tourists, up 5% among Brazilians and 15% among foreigners.
—The growth. That is a real rise of 7.8% on the R$6.9bn ($1.36bn) recorded in the winter of 2025.
—The spend. Officials use average outlays of R$2,208 ($435) per Brazilian and R$4,494 ($885) per foreign visitor.
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