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How Olipop, Levi’s And Taco Bell Are Reshaping World Cup Marketing
The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with in-person brand experiences taking the center stage.
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glossy.co
Unilever’s jam-packed World Cup partnership is a beta test for its new social-first strategy
Glossy sat down with Afke Van de Klashorst, vp of integrated brand experiences at Unilever, to learn how the conglomerate is maximizing its official FIFA World Cup partnership.
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digiday.com
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
