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Smartwatch-maker Fire-Boltt to enter smartphone market with budget 4G, 5G phones
Indian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by recent hikes. Priced between Rs 12,000-17,000, the company is investing over $50 million, aiming for 0.5-1 million unit sales initially. This strategic move follows a slump in the smartwatch market, with FireBoltt aiming to replicate its wearable success in the affordable smartphone segment.
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gadgetsnow.indiatimes.com
Fire-Boltt enters smartphone market with launch of Made-in-India brand boltt in collaboration with Flipkart
Fire-Boltt is venturing into the Indian smartphone market with its new brand, boltt, expanding from its successful wearables business. These Made-in-India smartphones, featuring…
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thehindubusinessline.com
Fire Boltt to foray into smartphones with $50 mn investment
Fire Boltt invests $50 million to launch affordable 4G and 5G smartphones under its new brand, boltt, this August.
