Indian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by recent hikes. Priced between Rs 12,000-17,000, the company is investing over $50 million, aiming for 0.5-1 million unit sales initially. This strategic move follows a slump in the smartwatch market, with FireBoltt aiming to replicate its wearable success in the affordable smartphone segment.

Fire-Boltt is venturing into the Indian smartphone market with its new brand, boltt, expanding from its successful wearables business. These Made-in-India smartphones, featuring…

Indian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by recent hikes. Priced between Rs…

Indian smartwatch maker Fire-Boltt plans to launch budget-friendly 4G and 5G smartphones in August, priced between Rs 12,000-17,000, targeting affordability amid rising costs.