On Prime Day, AI shopping referrals out-converted search, email and social for the first time, a shift that threatens Amazon's grip on discovery.

Retail experts attribute the 9.3% year-over-year increase in spending to high inflation and shoppers purchasing more discretionary, long-lasting products.

E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

The gains were fueled by heavy promotions across categories including electronics, appliances, clothing, toys, personal care products, and household necessities, as consumers…

On Prime Day, AI shopping referrals out-converted search, email and social for the first time, a shift that threatens Amazon's grip on discovery.