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IKEA’s Dorothée Gardon on navigating AI innovation and viral moments
At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.
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euronews.com
IKEA’s Dorothée Gardon on navigating AI innovation and viral moments
At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing…
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it.euronews.com
Dorothée Gardon di IKEA tra innovazione AI e fenomeni virali
A Cannes Lions, Dorothée Gardon, direttrice della strategia globale di marketing e dei media integrati di IKEA, ha raccontato a Euronews Culture come il marchio svedese affronta…