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Apple Acquires Award-Winning Play App: Here's How the Deal Could Transform Xcode and App Development
Apple has quietly acquired key assets and talent from Rabbit 3 Times, the creators of the award-winning Play app. This move, revealed through a European Commission filing, signals Apple's commitment to enhancing its developer tools. Play, known for its SwiftUI-based interactive prototyping, could be integrated into Xcode, streamlining app creation and potentially boosting SwiftUI adoption across Apple's platforms. The Play app has since been removed from the App Store.
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theverge.com
Apple is acquiring the Play app. No, not that one.
The Play design tool for Mac and iPhone won an Apple Design Award for innovation last year, and could be used to prototype iPhone app interfaces before it was pulled from the App…
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9to5mac.com
Apple just acquired the app that won last year’s ‘Innovation’ Apple Design Award
Apple has acquired a variety of apps recently, and the latest—Play—won the 2025 Apple Design Award in the ‘Innovation’ category.
