A portion of haddock and chips now costs an average of £10.29 across the UK, while cod and chips has reached £11.41, according to a report by industry body Seafish.

Fish and chop shops are being forced to diversify their menu

A portion of the British food icon, a simple cod and chips, now cost Brits around £11.41, but experts say that despite the rising costs, the industry continues to do well