A portion of haddock and chips now costs an average of £10.29 across the UK, while cod and chips has reached £11.41, according to a report by industry body Seafish.

Fish and chop shops are being forced to diversify their menu

A portion of the British food icon, a simple cod and chips, now cost Brits around £11.41, but experts say that despite the rising costs, the industry continues to do well

Rising costs for fish, potatoes, oil and energy are putting pressure on shop owners, industry body Seafish found.

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A portion of haddock and chips now costs an average of £10.29 across the UK, while cod and chips has reached £11.41, according to a report by industry body Seafish.