The Play design tool for Mac and iPhone won an Apple Design Award for innovation last year, and could be used to prototype iPhone app interfaces before it was pulled from the App Store. Apple doesn’t specifically mention how it’ll use Play, but its IP could be used to improve Xcode developer tools. [Link: Apple Acquires Award-Winning App 'Play' | https://www.macrumors.com/2026/06/29/apple-acquires-award-winning-app-play/?utm_source=dlvr.it&utm_medium=bluesky | MacRumors]

The Play design tool for Mac and iPhone won an Apple Design Award for innovation last year, and could be used to prototype iPhone app interfaces before it was pulled from the App…

Apple has acquired a variety of apps recently, and the latest—Play—won the 2025 Apple Design Award in the ‘Innovation’ category.