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McKinsey's Kelsey Robinson on the current marketing AI paradox
At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey's new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but many also fear its impact on their roles.
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euronews.com
McKinsey's Kelsey Robinson on the current marketing AI paradox
At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey's new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but…
- ·
it.euronews.com
Kelsey Robinson di McKinsey sul paradosso dell’IA nel marketing
Al Cannes Lions, la consulente manageriale Kelsey Robinson illustra una nuova ricerca McKinsey: il marketing abbraccia l’IA con entusiasmo, ma molti temono ancora l’impatto sui…
