The forthcoming iPhone 18 Pro, set to launch in September 2026, promises to be Apple's most innovative model yet. Rumored features include a cutting-edge 2nm chip, a groundbreaking mechanical variable aperture camera, and the introduction of Gemini-enhanced Siri. However, significant increases in memory costs may lead to a steep rise in prices, leaving consumers anxious about the final price tag.

Apple's new iPhone 18 Pro faces rising costs and an unwelcome price rise. How is Apple re-organising its software and services to preserve iPhone margins?

Analyst predictions suggest the iPhone 18 Pro models may face higher prices, following Apple's recent price increases for Mac and iPad devices ahead of its September event.