FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling foul.

No matter the conditions, and no matter the fact they ruin the flow of a game, hydration breaks dictate that play is stopped for three minutes.

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling foul.

Fifa says they’re for player welfare but advertisers have been the big winners