British American Tobacco to cut thousands of jobs amid slump in sales

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThis initiative aims to generate £600 million in annualised incremental savings (REUTERS/Dado Ruvic)British American Tobacco (BAT) announced plans to reduce its global workforce by approximately 20% as part of an AI-driven transformation programme. The restructuring involves cutting 5,500 jobs and outsourcing a further 3,500 roles, impacting a total of 9,000 employees, with the US market excluded from these changes. This initiative aims to generate £600 million in annualised incremental savings by 2028, with £500 million targeted by 2027, to bolster profits and improve agility. The move addresses the Lucky Strike and Dunhill maker's sluggish sales and profit growth, the decline in traditional tobacco, and challenges in its new categories like vapes and nicotine pouches. CEO Tadeu Marroco stated the changes are intended to make the company more agile, cost-disciplined, and technology-enabled, while ensuring support for affected colleagues. In fullBritish American Tobacco to cut thousands of jobs in AI cost-saving programmeThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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