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AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMO
Artificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships remain unchanged, according to Publicis Sapient's Global CMO, Teresa Barreira. The company's "people-plus-product" approach, integrating AI with human expertise, has dramatically reduced campaign timelines and boosted marketing capacity.
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forbes.com
A Conversation With Publicis Sapient’s Teresa Barreira On The Need For CMOs To Embrace Fear While Leveraging AI To Unlock The Human Special…
Teresa Barreira On The Need For CMOs To Embrace Fear While Leveraging AI
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economictimes.indiatimes.com
AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMO
Artificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships remain unchanged, according to Publicis…