HomeAI · summaries
Storia in 3 fonti
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
Confronto fonti
3 prospettive sulla stessa storiaTimeline cronologica
- ·
glossy.co
Unilever’s jam-packed World Cup partnership is a beta test for its new social-first strategy
Glossy sat down with Afke Van de Klashorst, vp of integrated brand experiences at Unilever, to learn how the conglomerate is maximizing its official FIFA World Cup partnership.
- ·
digiday.com
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
- ·
cityam.com
Unilever chief on how to activate 35 brands at the Fifa World Cup
With the World Cup a brand heaven, Matt Hardy asks one Unilever chief how his firm activates 35 brands amid a need to be noticed.