A Conversation With Publicis Sapient’s Teresa Barreira On The Need For CMOs To Embrace Fear While Leveraging AI To Unlock The Human Special Advantages Required To Drive Distinction + Growth

AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMO

Publicis Sapient automated 550 marketing tasks via AI, cutting cycles 20→5 days and improving MQL-to-SQL conversion 25-35%. The shift: marketing moves from execution to orchestration; AI-first requires workflow redesign and reallocation, not just tool adoption.