Clips of his appearance quickly went viral online, with social media users dubbing it the “ultimate sports crossover”

Whether he's posing as Norway's 'social media guy' or sharing candid shots in an infrared mask, Erling Haaland is winning over fans around the world.

Channing Tatum could have been mistaken for Norwegian forward Erling Haaland as he blended into the crowds in a long blonde wig at their World Cup match.