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Storia in 4 fonti

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

Raccontata da

campaignlive.com

Confronto fonti

4 prospettive sulla stessa storia

AI · summaries

thenextweb.comStai leggendo6 g fa

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

campaignlive.com9 g fa

OpenAI ‘clearly in the ad business now’ as it reveals future plans

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

Leggi questa versione → originale

Timeline cronologica

martedì 23 giugno 2026·campaignlive.com
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
mercoledì 24 giugno 2026·lecho.be
ChatGPT lance une grande offensive de charme auprès du monde publicitaire
À la recherche de nouveaux revenus alors qu’il affichait l’an dernier des pertes abyssales, OpenAI profite de la vitrine du festival publicitaire de Cannes pour vanter son modèle…

benzinga.com4 g fa

ChatGPT Towers Over Claude With 900 Million Users — But Anthropic May Be Winning The AI Revenue Race, IDC

Anthropic generates $40-50B with 40-60M users (ARPU $33), outpacing OpenAI ($30-40B) with 900M users (ARPU $2). The LLM market is won by enterprise monetization, not scale: for IT managers, Claude dominates mission-critical workloads and governance.

Leggi questa versione → originale

ChatGPT lance une grande offensive de charme auprès du monde publicitaire

À la recherche de nouveaux revenus alors qu’il affichait l’an dernier des pertes abyssales, OpenAI profite de la vitrine du festival publicitaire de Cannes pour vanter son modèle publicitaire sur ChatGPT.

Leggi questa versione → originale

venerdì 26 giugno 2026·

thenextweb.com

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

lunedì 29 giugno 2026·

benzinga.com

ChatGPT Towers Over Claude With 900 Million Users — But Anthropic May Be Winning The AI Revenue Race, IDC

ChatGPT leads in users, but Anthropic may be generating more revenue through its enterprise-focused AI business, according to new estimates.