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OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

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thenextweb.comStai leggendo1 mese fa

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

originale

campaignlive.com1 mese fa

OpenAI ‘clearly in the ad business now’ as it reveals future plans

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

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Timeline cronologica

martedì 23 giugno 2026·campaignlive.com
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
venerdì 26 giugno 2026·thenextweb.com
OpenAI pitches ChatGPT ads at Cannes as CPM collapses
OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?