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OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

Lara O'Reilly and OpenAI's Dave Dugan discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.

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campaignlive.com

thenextweb.com

businessinsider.com

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AI · summaries

businessinsider.comStai leggendo6 g fa

OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

Lara O'Reilly and OpenAI's Dave Dugan discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.

originale

thenextweb.com6 g fa

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?

Leggi questa versione → originale

campaignlive.com8 g fa

OpenAI ‘clearly in the ad business now’ as it reveals future plans

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

Leggi questa versione → originale

Timeline cronologica

martedì 23 giugno 2026·campaignlive.com
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
venerdì 26 giugno 2026·thenextweb.com
OpenAI pitches ChatGPT ads at Cannes as CPM collapses
OpenAI debuted at Cannes Lions with thousands of advertisers, but its ad pricing dropped from $60 to $25 CPM in weeks. Can ChatGPT reach $100B in ads by 2030?
venerdì 26 giugno 2026·businessinsider.com
OpenAI's Dave Dugan explains how ChatGPT is building a new ad category
Lara O'Reilly and OpenAI's Dave Dugan discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.