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Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

Interest in AI-enabled media and creative effectiveness measurement is rising but 49% of senior marketers say they can’t back up their ad creative with hard data.

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digiday.com

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venerdì 26 giugno 2026·digiday.com
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
Interest in AI-enabled media and creative effectiveness measurement is rising but 49% of senior marketers say they can’t back up their ad creative with hard data.