Apple CEO Tim Cook calls the memory chip price surge a 'hundred-year flood' as DRAM costs quadruple, forcing Apple to raise iPhone, Mac, and iPad prices.

Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?

Apple CEO Tim Cook says iPhone 18 Pro price increases are unavoidable as AI-driven memory chip shortages push DRAM costs up 75% year-over-year.

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.