When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.

When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.

The sheer magnitude of brands on the Croisette during the marketer fest brought a slew of unexpected collaborations and a feeling that money ran freely these few days.