Lower inventory levels leave retailer unable to fully meet demand

H&M reports flat Q2 sales amid store closures and strong Swedish kronor, focusing on profitability, inventory, and global expansion plans.

H&M slumped to lower than expected profit and warned that its cost-cutting drive is leaving some stores unable to keep up with demand.

Sales in Western Europe – where H&M makes the most money – were down by 5% year-on-year.