Apple CEO Tim Cook says iPhone 18 Pro price increases are unavoidable as AI-driven memory chip shortages push DRAM costs up 75% year-over-year.

Apple CEO Tim Cook says device price hikes are unavoidable as AI-driven demand for memory chips creates a supply crunch, with iPhone Pro prices potentially

Apple CEO Tim Cook recently said “price increases are unavoidable,” but a new analyst report has good news for iPhone 18 Pro buyers.