Apple CEO Tim Cook says iPhone 18 Pro price increases are unavoidable as AI-driven memory chip shortages push DRAM costs up 75% year-over-year.

Apple CEO Tim Cook says device price hikes are unavoidable as AI-driven demand for memory chips creates a supply crunch, with iPhone Pro prices potentially

Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?