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At Cannes, Omnicom Media and NBCU say they're crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
Raccontata da
digiday.com
Timeline cronologica
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Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content
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Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling.
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Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in Paramount+’s streaming premieres are dynamically adapted to let advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a…
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At Cannes, Omnicom Media and NBCU say they're crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.