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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.
Raccontata da
digiday.com
Timeline cronologica
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Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.