The tokenmaxxing era was brief. We now appear to be entering the era of token rationing.

BENGALURU: As enterprises race to deploy GenAI, a new challenge is emerging for IT firms: token maxxing. Tokens-the units consumed whenever large language models process…

Enterprise AI spend hit $11.6M in 2026, but 56% of CEOs report no revenue or cost benefit. Investors now call “tokenmaxxing” the practice of optimising token counts instead of…

IT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This trend, akin to past cloud spending…

The tokenmaxxing era was brief. We now appear to be entering the era of token rationing.