The tokenmaxxing era was brief. We now appear to be entering the era of token rationing.
In Brief
Posted:
1:09 PM PDT · June 24, 2026
Image Credits:Kenneth Cheung (opens in a new window) / Getty Images
The era of tokenmaxxing is over. After the AI industry encouraged companies to max out their AI budgets earlier this year, and some companies even built employee leaderboards to encourage internal AI usage — they are now realizing just how easy it is to spend huge sums of money on AI and get little in return.
After cloud spending, IT companies see 'token maxxing' as AI's next cost challenge
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Enterprise AI adoption is at record highs. Enterprise ROI is largely unproven. Is tokenmaxxing the gap between them? — TFN
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