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Storia in 7 fonti
Why The World Cup’s Hydration Breaks Are The Ad Inventory Soccer Never Had
FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.
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morningstar.com
Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break
Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break
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hollywoodreporter.com
Those World Cup “Hydration Breaks” Have Fox Rolling in Dough
Possibly more than they paid for the entire tournament
