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NBPA launches Plyrs Untd consumer brand to ‘own the game’ beyond the court
The basketball players’ union partnered with Kendrick Lamar’s creative agency for a high-profile campaign debuting a new visual identity and state-of-the-art training facility.
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sportico.com
NBA Players Union Launches New Commercial Arm Plyrs Untd
The NBPA has created a consumer-facing brand, Plyrs Untd, that will look to build equity and expand the union's nearly $300 million in yearly revenue.
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nytimes.com
NBA players union launches new brand, aims to tap direct relationship with fans
Players launched a new brand supported by their union to capitalize on their NIL rights through apparel, sponsorships and more.
