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Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in Paramount+’s streaming premieres are dynamically adapted to let advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Raccontata da
digiday.com
Timeline cronologica
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Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling.
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Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in Paramount+’s streaming premieres are dynamically adapted to let advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a…